The Global Chamber® Arizona chapter wants to help raise the level of excellence in the soft skills of its membership. Chamber Founder and CEO Doug Bruhnke started by sponsoring a “Lunch and Learn” event on June 20, 2016, presented by business protocol expert Gloria Petersen. In a lively training session, Petersen encouraged the active participation of the executives and business owners who attended the first Global Chamber® etiquette seminar held at its ASU Sky Song Scottsdale, AZ location.
Gloria Petersen, who is Founder and President of Global Protocol Inc., demonstrated the various elements in properly meeting and engaging new contacts. Her expertise reminded the group that better behavior, from the start, could convert new contacts to new or better contracts. Petersen points out that, “Businesswise, doing the right thing at the right time, in the right way can facilitate growth and advance stronger client and trade relationships.”
Improved manners and social graces can also make a critical difference in profitability in all areas of commerce and industry, at home and abroad. So it’s easy to see why Doug Bruhnke, who has extensive international trade experience himself, would be interested in tapping Petersen to help chamber members polish their manners and people skills.
Gloria Petersen authored The Art of Professional Connections, a four-book series that guides readers through the long hall of right actions. She heads the Global Protocol Academy, which licenses and certifies subject matter experts and organizations to use her methods to train C-suite executives, managers and staff.
During the 90-minute event Petersen, a friend and associate of the writer, talked about and demonstrated the proper use of chopsticks, a bit of history on the cultural differences in eating habits, as well as how to enter and leave a room or a networking event. A comprehensive set of training materials rounded out the value-packed session.
The time allotted, however, was hardly enough to absorb and retain so much information. If the goal is to use the lessons learned, future trainees should plan on choosing an event or class time frame that works best for what is most important to their current needs.
The whole process aligns with text and illustrations that guide each step. Icons highlight educational points. An informative booklet explains the training-the-trainer process, its costs and how to register. Email Bruhnke or Petersen for more information. firstname.lastname@example.org or email@example.com
Editorial Assistant: Stephanie Hodge-Green
Photos: Adele Hodge