On Point Workshops Top 10 Media Positives
Recently, we listed the 10 biggest mistakes to be made when working with "the media." Now, it's time to come full circle on a positive note. Consider these steps before stepping into the glare of the spotlight. Engage a worthy professional, or tap a smart personal supporter to help with the details. It makes all the difference in the world.
1. Determine the intention of the media event and focus on fulfilling it in the best way possible.
2. Develop a media strategy. It will help you to be clear and concise in your responses.
3. Build relationship. Gather information that supports your intention and clearly answers the questions media are likely to ask.
4. Be responsive and as courteous as a given situation allows.
5. Consider each medium’s perspective and intention. Whenever possible frame responses to benefit the medium to which the response is given.
6. Remember to practice. Raise and answer a wide range of questions before you meet the press– pro, con, weird, off beat, old nagging questions, new curiosities, rumors.
7. Consider various angles of your story and intention; frame a response to each one.
8. Stay focused on your intention.
9. Are you media ready? Have you checked grooming? What about: Attitude? Body Language? Facts, Assumptions? Information? Secrets? Materials? Tools?
10. Prepare thoroughly. Relax . . . and stay in the moment. There is really nothing else you can do.
It is not the mountain we conquer, but ourselves.
Edmund Hillary
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Recently, we listed the 10 biggest mistakes to be made when working with "the media." Now, it's time to come full circle on a positive note. Consider these steps before stepping into the glare of the spotlight. Engage a worthy professional, or tap a smart personal supporter to help with the details. It makes all the difference in the world.
1. Determine the intention of the media event and focus on fulfilling it in the best way possible.
2. Develop a media strategy. It will help you to be clear and concise in your responses.
3. Build relationship. Gather information that supports your intention and clearly answers the questions media are likely to ask.
4. Be responsive and as courteous as a given situation allows.
5. Consider each medium’s perspective and intention. Whenever possible frame responses to benefit the medium to which the response is given.
6. Remember to practice. Raise and answer a wide range of questions before you meet the press– pro, con, weird, off beat, old nagging questions, new curiosities, rumors.
7. Consider various angles of your story and intention; frame a response to each one.
8. Stay focused on your intention.
9. Are you media ready? Have you checked grooming? What about: Attitude? Body Language? Facts, Assumptions? Information? Secrets? Materials? Tools?
10. Prepare thoroughly. Relax . . . and stay in the moment. There is really nothing else you can do.
It is not the mountain we conquer, but ourselves.
Edmund Hillary
### ### ###